HubSpot SEO Certification Practice Test

Focusing on optimizing the website, making it mobile-responsive, and setting up a Google My Business profile is crucial for a new business’s initial SEO efforts.

Optimizing the website entails improving elements such as title tags, meta descriptions, and overall content quality to ensure that search engines can properly index and rank the site. Proper optimization is foundational for SEO success, as it directly impacts visibility in search results.

Making the site mobile-responsive is essential because a significant portion of users search the web on mobile devices. A mobile-friendly site enhances user experience and ensures the business meets Google's mobile-first indexing criteria, which prioritizes mobile-friendly sites in search rankings.

Setting up a Google My Business profile is vital for local SEO. This profile allows a business to manage its online presence across Google, including Search and Maps. A well-optimized Google My Business listing helps potential customers find essential information about the business, such as location, hours of operation, and contact details, which can lead to increased traffic and conversions.

Together, these tactics provide a solid foundation for a new business to increase its online visibility and effectively reach its target audience.